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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 5 Concept Discussion

Week 5 Concept Discussion

Q Everyone knows that Blockbuster was the innovative, bring your movie home, industry giant in the 80's & 90's. We also know that Netflix stole the market position from them. But, did they? How can an industry giant like Blockbuster not maintain their market position from a new entrant? Watch the short clip below about Blockbuster and Netflix. Other than doing what Netflix did, what strategic move could Blockbuster have made to avoid losing their market position? Ground your response in learned knowledge and research not just an opinion. Justify your response. How Netflix Killed BlockBusterLinks to an external site. Post your original post by Wednesday night at midnight. This rubric will be used to grade each week. discussionboard_rubric.docx Actions • Read all other student's postings as the week progresses and return to the thread to respond to the comments of your classmates. Remember to address other students by name if you are responding to them directly. Please begin your discussions by Wednesday of this week. You must respond to a minimum of 3 peers with value added comments by Sunday at midnight CST.

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First, an industry giant like Blockbuster was not able to maintain their market position because they were unable to adapt to where the market was heading. They stayed behind in the technological advancements, such as the DVD discs over the VHS tapes (even though not many people had DVD players early on) and failed to keep competitors like Netflix off everyone's radar. This could have been avoided by Blockbuster taking one of the numerous opportunities to buy Netflix, and ultimately having control over Netflix's future,